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User Antecedents, CRM Implementation, and Impact on Customer Outcomes in the Jordanian Service Industry
The implementation of Customer Relationship Management (CRM) has become increasingly important to scholars and practitioners over the last two decades. This study examined the relationships between user antecedents, CRM...
Published by: IGI Global
Engaging Diverse Stakeholders in Interdisciplinary Co-Design Project for Better Service Design
The rapid development of information technology (IT) has enabled digital services to evolve continually and support a growing number of internet-enabled devices, along with user diversity. The end-user anticipation within the...
Published by: IGI Global
Harness the Global Impact of Big Data in Nurturing Social Entrepreneurship
The global impact of social values, norms, and cultures set the growth and future dimensions of most businesses. In global business governess, the sustainability of social entrepreneurship is heavily dependent on peoples'...
Published by: IGI Global